Sleepio is a unique and charming new form of cognitive behavioural therapy designed to help people overcome poor sleep through 6 weekly online sessions.

Working closely with the founders I developed all elements of the brand identity, including: the website; the central character The Prof; the in-session world (along with illustrator John Slade); Packaging and brand guidelines.

The design reflects the need for ease on the eye and clarity of information, something we dubbed as 'design for the sleepy mind.'